It is meaningless to invest your money, time and energy on creating a beautiful website for your business if your customers and potential customers cannot find it when they search for your products and services online. But how can your website stand out from the millions of sites on the internet? The answer is Search engine optimization (SEO).
Search engine optimization, simply known as SEO, is the only way to help your customers find you online when they search for your products online through Google, Yahoo and Bing. Your website will attract more visitors and increase sales if it is built properly and your keywords are optimized.
10 Ways To Make Your Business Stand Out With SEO
To help you understand SEO and make your business stand out from the crowd, here are 10 tips for improving your search engine ranking.
1. Use the right keywords for your web pages
Consider the words that your customers might use to find your products or services online.
For example, if you are a business card designer in California, are your customers going to use words like business card designer to search for your services online?
Google AdWords can help you sort this out. To do this, you will first create an account with Google to enable you to access Google AdWords, then you create a list of about 20-50 keywords. You can now verify that those keywords are often used to search for your services.
To add to your list of potential keywords, you can also use the Keyword Tool feature in Google AdWords.
Include your keywords on the pages of your website to help them be at the top of rankings whenever potential clients search for your products with those keywords.
Your URL should contain keywords. URL is the name on the internet browser for your website pages. Include the keywords in your website’s title and meta descriptions.
2. Concentrate on your unique services
Keep in mind that you are up against other businesses for online customers’ attention. To be at the top of searches for your kind of business, find words that fit your market differentiators, for example, your unique services or location.
You can decide to use a pay-per-click campaign, where you get charged by the search engine company for every time someone clicks on your ad. The ad for this type of digital advertising often appear beside or above free search results. There is also fierce competition for the keywords you purchase.
3. Avoid stuffing your site with keywords
According to Google’s webmaster guidelines: “Make pages primarily for users, not for search engines.”
Keyword stuffing is the practice of loading your keywords into your website while attempting to gain an inappropriate rank advantage over your competitors in search engines.
Google frowns at keyword stuffing because it looks like spam. Don’t overuse keywords in your web content; doing so increases the likelihood that the meaning will be distorted and that readers will become irritated.
The text’s readability and clarity should be your top priorities.
4. Build quality links to your site
The more links to your website from other sites, the more ranking that your website will have on search engines.
The more sites that carry links to your site, the higher you will rank in searches. Request links to your website from owners of related websites. You can offer to link back in return.
Consider the caliber of the links. A single link to your site from a university or chamber of commerce website will be more beneficial than a dozen links from unimportant blogs.
5. Publish more high-quality content
The primary goal of search engines is to help users with finding the answers to their questions. Therefore, the best way to increase traffic to your website is to produce interesting content, such as articles, videos, and photographs, that give users useful information.
Make sure to regularly update your content to keep it relevant. With the right content strategy, you can establish yourself as an expert in your industry.
6. Use social media
Social media are a good addition to your SEO strategy, since most people often use social media platforms to search for stuff. People search for products or companies via Twitter, for instance. Your company’s social media page will also appear in the search results when customers search for your business or for similar phrases.
You can also add your business name and website to local business listing services in your location.
7. Ensure that your website is user-friendly
Have a simple, easy-to-use website. Make sure your identity and what you have to offer are crystal clear to visitors.
Use lots of headings to make your text easier to read, and place your keywords there. Adding headings to your website will make it stand out and help rank higher in search results.
Furthermore, the speed of your website is an important factor for SEO. Web visitors easily get irritated by a slow site which will make them not come back to your site, thereby increasing the bounce rate.
Finally, you should make sure that your website is mobile-friendly. Search engines punish websites that are difficult to view on a smartphone these days.
8. Measure your results often
Using low-cost and free SEO tools like Moz, SpyFu, SEMRush, and Google Analytics will give you an insight into the SEO effectiveness of your site and learn more about how your visitors discovered your website, their location and the time they spent on your site.
9. Patience is key
Track your progress every day, but don’t anticipate quick results. An increase in search engine ranks typically takes several months.
Furthermore, keep in mind that SEO is dynamic. In two to three years, what is effective now might not be. Keep up the good work and stay informed of any recent modifications that have an impact on rankings.
10. Aim higher
Most internet users won’t go past the first or second page of search results. It is good to appear on top of a search result. It’s OK to be on page one or two. Anything lower than that is not good enough and would affect your online visibility. Aim for page one to be on a safer side.
It is important for your business website to rank high whenever a customers search for the products or services you offer. The tips stated in this article can help you increase your rankings on search engines.
For beginners, be sure you are familiar with how SEO works and the benefits it provides.
Ideally, people should select the websites that should rank first in search results after reviewing each site. But due to the number of websites on the internet, it is not practical for real people to do all of the ranking work. Hence, search engine companies use computer algorithms to rank websites.