3 Big Local Listing Services
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3 Big Local Listing Services For Small Business

Local businesses have access to a wide range of online marketing options. And, given the current market, the majority of purchasers begin their search on search engines. Local Search Engine Optimization (SEO) can help with this. Consider your customers and how they discovered you.

Let’s imagine you’re the owner of a cafe. Many residents in your area will most likely find you by searching “cafes near me” or “cafes in [your area].” This is referred to as Local search.

Local marketing is an important part of any business plan, regardless of size. Getting listed in business directories is the best place to start optimizing for local search.

Before we go further on the three big local listing services, I will explain the meaning of business directory and what it is used for.

What Is A Business Directory?

A business directory is a searchable online listing of businesses categorized by location or niche. When your business is listed in these directories, it gets a lot of exposure in local search queries.

While submitting your business to be listed takes some time, it is definitely worth the effort.

List your local business’ NAP (Name, Address, Phone Number) on directories, online business listing sites, and citation sites to increase visibility. These can help your search engine rankings in addition to improving your local SEO because the listings usually link back to your website.

Benefits of Business Directory Listings

The competition for capturing the attention of your target audience is heating up in every business and industry. The longer you wait to get your business included in local business directories, the more prospective customers you’ll miss out on.

Here are some the most notable advantages of listing your company on business directory.

1. Rank Higher for Relevant Search Queries

Gaining visibility and increasing brand awareness are the two most important aspects of local SEO. If your site doesn’t show up when people Google the services you offer, how will they find you?

You can earn quality backlinks to your website and link equity by getting your company listed in relevant business directories. Links essentially inform search engine bots that your site is trustworthy. They serve as affirmative votes of confidence.

Keep in mind that while business directory listings might help you gain links, they shouldn’t be your entire priority. You’d like to broaden your link profile by including more relevant referring domains.

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2. Boost Organic Traffic

Getting a higher position has the impact of increasing organic traffic. The first place in Google search engine results pages (SERPs) garnered a 32 percent click-through rate on desktop and a 23 percent click-through rate on mobile, according to Advanced Web Ranking’s December 2019 research.

As you can see, the drop off in SERPs is quite steep the lower you go. As a result, the more business directories on which you are listed and from which you get backlinks, the more authority you gain with search engines.

This will help you rank higher in SERPs, which will result in more clicks and more visitors to your site.

3. Earn and Share Social Proof

Consumers place a high value on social proof. Social proof is a psychological phenomena in which people believe that other people’s actions are more correct in particular situations.

In essence, people are ready to presume that those around them, such as friends and specialists, have more information about a situation about which they are unsure.

So, when we see experts commenting on a product or crowds forming around a restaurant, we tend to believe that they know something we don’t. This is how you get people’s attention. Customers can evaluate and review your business through many internet business directories.

Case studies, testimonials, and reviews are some of the most powerful kinds of social proof in marketing. You’ll attract attention from your local audience if you become listed in the right directories and fill them with five-star reviews and quotes from satisfied clients.

4. Keep Your Online Presence Consistent

You can effectively control the information about your company in directories. You can better direct your audience to your website and even your front door by ensuring that your information is consistent.

What Are The 3 Big Local Listing Services?

There are many local listing services providers, which can be found in different countries. They are free online business listing sites, however, some charge fees for premium services. This article is focused on the 3 big local listing services, which are Google my business, Bing Places and Yahoo Local Listing.

1. Google My Business

Google my business
Google my business

Take control of what people see when they look for your business online. Google my business is one of google local listing services. Adding your business to Google My Business can help you appear in Google’s Local Pack, Local Finder, Google Maps, and organic search results in general.

From your phone, tablet, or computer, you can update your listing, create a website, and communicate with your customers using Google My Business. Local businesses who meet the criteria can also claim an existing free listing on Google and add information about their company, such as their address, phone number, business hours, and payment methods accepted.

Here are a few reasons why your local business should use Google My Business:

  • Customers may find you on both Google Search and Google Maps, giving you double the exposure.
  • GMB helps you to rapidly show local customers what your business is all about.
  • GMB attracts visitors to your website, location, and social media platforms.
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2. Bing Places

3 Big Local Listing Services For Small Business
Bing places

With 2.55 percent of the market share, Bing is the second most popular search engine in the United States, after Google. Since Bing is the default search engine on Windows devices, this is the case. Most people who aren’t particularly tech-savvy wind up using Bing as their default browser on these gadgets and find that they enjoy it.

Another incentive to look into Bing Places is the demographics of Bing’s users. Bing users are more likely to be over 35 and between the ages of 55 and 64. These users have a combined annual household income of more than $100,000. You may have a more focused platform for these specific demographics by using Bing Places.

3. Yahoo Local Listing

3 Big Local Listing Services For Small Business
Yahoo Local Listing

Yahoo local listing is the third and final service on our list of three big local listing services. Yahoo’s service, which ranks third after Google and Bing, receives millions of daily searches. A basic listing is free, but adding images and a company description costs $9.95 per month, and $29.99 per month gets you listings in more than 40 different online directories.

“Although Yahoo is no longer the search engine giant it once was,” Amanda DiSilvestro of SearchEngineWatch.com recommends, “Yahoo Local is a terrific compliment to your online local approach.”

What To Include In Your Local Business Listing

It’s fantastic if your company is listed. Is it, however, listed correctly? If it isn’t, you’re limiting your potential consumers’ ability to find you. Ensure that your company is included with all of the required information fields to make it easier to find online.

1. Name

While a business’s name may appear to be a fairly simple part of a directory listing, we frequently find businesses listed under incorrect names. To prevent confusing your customers and maybe losing sales, keep your business name consistent. If you publish your business on Google My Business as “The Sweet Spot Bakery,” don’t post it on Yahoo Local listing as “Sweet Spot Bakery.”

2. Address

It’s critical to have an exact address in your directory listings so that you can appear in local searches. Get listed as a service area business if you don’t have a physical location. Include all of the details of your address, including the floor or suite number.

3. Hours

Include your working hours for each day of the week, as well as holiday hours. If no one knows, you can’t gain from being open on holidays! You also don’t want a customer to arrive at your business location just to find it closed. This is a bad experience and can harm your reputation.

4. Phone number

Many websites now offer a tap-to-call option that allows clients to contact you more easily, so having a phone number is essential. –especially when you consider the volume of searches conducted on mobile phones.

Potential customers will feel more secure knowing that you are a local business if you have a local phone number. Furthermore, toll-free numbers are disliked by search engines such as Google. Remember that the foundation of a solid company listing and internet presence is trust.

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5. Website URL

Some potential consumers will choose to contact you directly by phone, while others would prefer to learn more about your company by visiting your website. Your website should be listed correctly so that potential clients can contact you in the manner that they want.

6. Photos

Uploading a photo whenever possible helps associate a face with your company, which might boost the likelihood that someone will want to contact you. Include images of the company, its customers, staff, and even its products and services. The goal is to give potential consumers a sense of what it’s like to be at your business and to set yourself apart from the competition.

7. Business category

This is particularly essential if your product or service does not appear in your company name. Customers don’t often search for businesses by name, but rather by the product or service they’re looking for, so make sure to use categories and subcategories whenever feasible to assist people find your business listing.

8. Description

Keep it short and sweet for platforms that require you to write a quick description of your company. Also, use keywords that potential buyers might type into a search engine to find information about your business.

Conclusion

The three big local listing services are explained in this article. When you register your business with Google Places, such as Google My Business, it becomes easier to find on Google searches and appears on Google Maps. All you have to do is fill out the form and register, then get your business validated using their verification process, which may be done over the phone or through the mail. Yahoo! also has a large database of businesses called Yahoo! local. It’s free, and it’s well worth the few minutes it takes to get in line. Microsoft’s Bing has a similar service with a simple sign-in process.

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