Although some continue to deny it, most financial services executives recognize that digital disruption is a significant changer today. However, what is less obvious is how to appropriately adapt financial services to the new digital environment. And also, how to shift the industry’s slow-moving mentality and necessary defensive conduct.
The healthcare and banking industries are among the most vulnerable to AI disruption. To date, responses to this disturbance appear to have ranged from weak incrementalism to utterly unresponsive to changes. In business, the war between “incremental” and “disruptive” is rarely won by “incremental.” But how should companies that aren’t Amazon or Google create innovative AI solutions?
Before one takes the plunge, they must establish certain fundamental behaviours that will allow them to carry out their vision. There are some basic notions in the fintech world that, when adopted, boost your chances of success.
Here are the 7 keys that every financial startup needs to succeed
1. Target your audience
According to CB Insights, fintech businesses aimed at the millennial market have raised more than $2.29 billion in 126 transactions. People born between 1980 and 2000 have a strong interest in technology as they were raised in an age of technology. Millennials, often known as digital natives, prefer to have direct access to all of their accounts 24X7.
As a result, it may be prudent to tailor services to the millennial demographic and specific geographic locales. This may seem simple, but it is not necessarily true for a typical incumbent, and it includes certain essential components that are sometimes overlooked.
2. Focus on usability
Finance is something that very few people enjoy doing. The majority perceive finance to be tedious or complex. Fintech apps, according to the criteria set by major financial software development companies such as PayPal and Robinhood, adhere to Steve Jobs’ definition of a good UX principle to the letter.
The interfaces are minimalistic, apparent, and display what the users expect in most cases. They even use functional animations and the primary uses of minimalism to convey information much more vividly.
Even while simplicity may conceal complex coding, it is critical. When there are too many features, the design becomes cluttered and complicated.
3. Adapt to User-Friendliness
Customers always want their experiences to be personalized, error-free, and quick. Therefore, customers are the best people to assess the strengths and flaws of the products and services they utilize. A great startup will use this input to strengthen its forces while eliminating its weaknesses.
4. Answer the Problems
Another thing that all fintech business models have in common is understanding the issues that traditional banks face, such as delayed transfers, excessive transaction costs, and other crucial mobile banking constraints.
Startups with rapid growth and true success are providing solutions to the market. Consumer debt is one of the most severe problems that any customer confronts. Debt reduction and credit protection are common financial objectives. Certain fintech apps automate the management of credit cards, student loans, mortgages, auto loans, and other personal debt in an online environment.
5. Follow the Growing Trends
Many successful startups are creative and keep ahead of the current trends. Anticipating popular likes and knowing the market’s direction are excellent habits to cultivate. The “sweet spot” that every new company aspires to reach is the junction of user experience and market trends.
Wearable and mobile-friendly technology is unquestionably growing in popularity. Virtual and artificial intelligence are also rapidly evolving. Innovative firms in the fintech area are capitalising on these developments with financial apps. Every successful financial business must keep up with the ” What’s next?” approach.
6. Incorporate Voice Assistants and Chatbots
Chatbots have been known to alter the trajectory of a company’s growth. This is something that practically every industry is aware of but only few utilize in their business processes. Fintech is not included in the latter.
From checking account balances to paying utility bills and examining transaction history, Fintech consumers benefit from the 24*7 availability of voice assistants and chatbots to a much larger level than consumers in other domains. Advanced chatbots notify customers of their bill payment date, warn them of a low balance, and provide extensive proactive financial advice.
7. Focus on the Greater Picture
In order for a startup to grow, its founders must always dream big and think ahead of what the world is thinking today and assemble a fantastic team to carry out those dreams.