8 Ways To Advertise Your Business Online For Free
Posted in: Business

8 Ways To Advertise Your Business Online For Free

You might not have a lot of money to spend on marketing when you first start out your business, but that doesn’t mean there aren’t some effective ways to advertise your business online for free. According to a research, on average, 28% of internet users found new products after seeing social media ads.

Before the Internet became a popular tool for promoting goods and services, small businesses had only a few ways to market their products at low cost, through methods such as printing flyers or sponsoring small local events. There are now all kinds of opportunities on the web – you just have to know where to look.

How Can I Advertise My Business Online For Free?

I know you must have been asking “where can i advertise my business online for free”, and it seems that the right answer isn’t coming your way. But this article will help answer the question and give you some ideas on how to advertise your business online for free.

Here are seven ways to promote your business online for free:

1. Local Listing Services

Registering your business on Google Places makes it easier to find it in Google searches and appears on Google Maps. All you need to do is complete the form and register, then have your business verified through their confirmation process, which can be done over the phone or by mail. Yahoo! it also has a large database of companies called Yahoo! Local. It’s free and well worth the few minutes it takes to set it up. Microsoft’s Bing offers a similar service that is easy to sign up for.

2. Use Social Media

8 Ways To Advertise Your Business Online For Free

Social media are not just a tool for gaining visibility, they are now become a necessary time investment for every business. You can place ads and offers on your Facebook page and have a direct channel with your customers on Twitter. LinkedIn, both on a personal and corporate level, can be another way to help your startup get new customers. These social media channels should make it easy for people to connect and, if possible, book your services / order your products.

One thing you should understand here is that people expect a really quick response on social media. If you know that you will only be able to check your channels once a day, make sure it’s clearly stated on your page. People will not expect an immediate response from you if you’ve specified that your inbox will only be checked between 7pm and 9pm. Social media are all about sending a clear message and managing the expectations of your customers, so make sure you’re always genuine and honest.

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3. Starting A Blog

8 Ways To Advertise Your Business Online For Free

Blogs are a powerful tool for building brand authority and trustworthiness in your niche. While they may take longer to produce results than other marketing techniques, they are definitely a great investment for your business.

A blog not only helps your business gain exposure to its subscribers, but it’s also a way to connect more directly with your consumers. But remember that one of the main keys to blogging is to keep your feed updated as often as possible.

When you share your experience writing optimized blogs specific to your industry, you give search engines more reasons to show you on results pages. It also helps you build domain authority and drive traffic to your website by reaching a wider audience. In other words, the higher your ranking on a search engine, the more people will find you and the more likely they are to convert into customers.

For instance, let’s assume you own a photography business. If people looking for a Brisbane Wedding Photographer on Google find your blog post “The 10 Best Brisbane Photography Spots”, they might hire you if they were impressed with the quality of the photos you took, and your in-depth understanding of the field.

You can even create your own website – the process can be quick and fun if you’re tech-savvy, and having full control can help. Try Wix, WordPress, blogger or Squarespace for simple templates optimized for certain types of businesses. An inactive and abandoned blog is worthless.

4. Upload Contents On YouTube and Flickr

8 Ways To Advertise Your Business Online For Free

YouTube offers a free way to distribute creative promotional videos, but to be successful you need to put content that people want to see that is relevant to your business – a simple ad won’t work. A Flickr profile can also help you by giving you a place to compile all of your business photos and allowing you to have a backlink to your website.

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5. Using SEO For Your Website

8 Ways To Advertise Your Business Online For Free

Search engine optimization, popularly known as SEO, cannot be underestimated in terms of constant Google searches. Take a book or online SEO guide and make sure your site is ready for search engine performance.

The job of SEO is to optimize your website so that it can appear on the front page of Google and other search engines whenever someone searches for a product related to your business.

For instance, you are offering accounting services to small businesses, when someone in your location searches for, let’s say “accounting firm near me”, your blog will appear on the front page which means you are likely to get new clients.

6. Press Releases

Whenever your company does something interesting, feel free to put out a press release, maybe people will understand. It is a powerful multimedia tool to use for generating advertisements and its free distribution is a plus.There are so many websites through which you can make your press releases, such as PRLog and 24/7 Press Release.

7. Join An Online Community And Be Active

Part of marketing your business online is establishing yourself as a trusted industry expert in your niche and a voice of authority to be reckoned with. To build that authority, take the time to contribute to relevant forums, blogs, and social media conversations.

Every niche has online communities you can get involved with. But joining a forum and posting about your business every now and then doesn’t benefit anyone and will likely irritate people.

Actively contribute and build a relationship with the online community while keeping your business out of the way. Passively promote your business by placing a link in your signature or mentioning it only in the appropriate context. Offer genuinely useful information and answer any questions you are asked. People will be grateful for your input and hopefully become customers.

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8. Start Email Marketing

8 Ways To Advertise Your Business Online For Free

In terms of Returns On Investment, email marketing performs better than almost all other marketing techniques. From sending newsletters, seasonal offers, and promotions to customer support, email is a versatile tool that every small business owner should use to increase productivity.

The best part about email marketing is that it’s highly customizable and pocket friendly. You can target and send relevant emails that deliver value to specific customers at a fraction of the cost of other marketing channels.

Conclusion On How To Advertise Your business Online

Since you are reading this blog, it is obvious that you have access to the internet and you own either a laptop or a smart phone. Then you have all it takes to promote your business online for free.

There can be more than just 8 free ways of promoting your business online for free. All you need to do is think outside the box and apply creativity. Some of the strategies mentioned above will produce results instantly, while some of them may take weeks or even months before you start to see results.

The internet is full of free online marketing platforms – you just have to know where to look. Thanks to the Internet, you can do so much to market your business for free. Some of these methods listed above will take time to produce significant results, but when they do, you can rest easy knowing that the leads they generate will be genuine leads interested in a purchase.

Have any suggestions or ideas on how to promote your business online for free? We’d love to hear your opinion in the comments!

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