Looking for low-cost ways to advertise your website? How about for free? Yes, absolutely free. Website marketing does not have to be expensive. This article discusses ten cost-effective techniques to promote your website for free and increase visitors.
For small businesses with limited marketing funds, advertising a website can be a significant expenditure. But did you know that there are various free ways to advertise your website and increase traffic?
While free advertising may not be sufficient, it is a fantastic place to start when it comes to promoting a website and may go a long way toward helping local businesses and service providers be found online.
That’s very important because if you don’t get clients to visit your website (or, worse, if you don’t have one at all), you’re missing out on a huge sales opportunity.
What is the significance of this? Consumers spent $861.12 billion online with US retailers in 2020, according to the DigitalCommerce360 website. In the meanwhile, Oberlo predicts that by 2021, there will be 2.14 billion global digital buyers.
How can I advertise my website for free?
So, without spending a fortune on online advertising, how can you persuade consumers or businesses to find your website and buy your products or services? To get more people to visit your website and buy your products or services, here are nine ways to advertise and promote your website for free.
1. Improve Your SEO
To begin, what does SEO mean? SEO is an acronym for Search Engine Optimization. It’s the process of making changes to your website’s pages, content, and design to make them more appealing to search engines. While many businesses spend thousands of dollars per year on SEO companies, the truth is that you may be able to boost your search engine rating for free.
The title of each page on your website is a good place to start. The title, also known as a title tag by SEO experts, is one of the most significant pieces of information a search engine considers when determining what the page is about and when to display it in response to a query. The page title is the text that appears in the tab of your browser, and it is frequently the same as the primary headline on your website.
Each page on your site should have its own title, which should be a term or phrase that your clients are likely to look for. Here’s an example of how the page title appears in different browsers:
Your business name should appear in the title of your home page, but it should usually come after the keyword phrase. (For instance, Environmental Consultants, Myco and Associates.)
When you create a new page or post on your own website with WordPress or another content management system, you can insert the title information. If you have someone else in charge of your pages, make sure they know what words to use for each page’s title.
If you’re not sure what keywords to use for your page titles, there are a few places where you can get them for free. One way is to use Google’s keyword planner tool. To use it, you must first sign up for Google Ads, but you may do so for free and then use the service. (Unless you start an ad campaign, you don’t have to pay Google anything.) Ubersuggest is another free tool for finding keywords.
You should include keywords in Meta descriptions, subheadings, image alt tags (descriptions of the images), and the body of your content in addition to using it on the title tag. (Content is also considered by search engines.) Make sure you include not only the short, common phrases people search for on search engines (shoes, for example), but also long-tail keywords, as ranking for shorter keywords can be more difficult.
A long-tail keyword is just a phrase that is lengthier. (Take, for example, men’s brown Oxfords.) Using keywords in this manner will improve your site’s chances of ranking well on Google and Bing. Your website pages may appear for free immediately beneath the paid adverts on search engines if you rank high enough.
2. Focus on Email Marketing
Email marketing is a type of direct marketing that allows companies to interact with present and potential customers about products, services, promotions, news, and more. It’s one of the most cost-effective ways to promote a website for free because you build and own your own email list.
Include links to your website, blog, and social media pages throughout your email message for the best results, and don’t forget to include a call to action. Companies should also refrain from contacting those who haven’t opted in to get their email list or newsletter.
You don’t have to spend a fortune on email marketing, contrary to popular assumption. In fact, platforms like Mailchimp provide a free option for businesses that don’t send a large number of emails per month. Small businesses can currently send up to 12,000 emails to 2,000 subscribers per month for free.
Users should be aware, however, that the free service lacks some of the more complex functions, such as advanced segmentation. It may be worthwhile to pay a small fee to take full advantage of these advanced options. Email marketing presently has a return on investment of $38 for every $1 spent, according to the Direct Marketing Association.
Use your email marketing service and email list if you already have one. Maintain constant communication with customers and prospects. If you just send them email once or twice a month, you can probably improve the frequency (and thus the likelihood that your emails will be viewed and read) without spending any more money.
3. Be Active on Social Media
According to a recent study, social media is the most successful promotional tool for 43% of small businesses. Social media allows businesses to turn leads into customers, whether the goal is to increase revenue, grow a brand, or spread information. Running contests, hosting giveaways, sharing videos, and otherwise interacting with followers on a regular basis are all ways for SMBs to succeed.
Although most social media platforms push you to purchase advertising in order to reach a larger or more particular audience, simply being active and having a strong following can help you acquire awareness and drive visitors to your website for free. If you do decide to purchase advertising, Facebook is a good place to start.
While Facebook and Twitter are still important for website promotion, today’s small businesses are incorporating Pinterest, Instagram, LinkedIn, Alignable, and YouTube into their social media strategy. Businesses that sell fashion, beauty, or other things that are best sold through photographs can benefit from visual sites like Instagram.
YouTube, the world’s second most popular website, is a great place to broadcast videos about your products and services for free. Make sure your posts and videos include links back to your website, where customers can make purchases or get more information, for the best results.
4. Start Guest Blogging
In recent years, guest blogging has lost some of its luster. The reality is, if you choose the correct host sites, this strategy can go a long way toward helping you attract traffic to your website. In addition, exceptional guest bloggers help brands establish themselves as industry leaders, giving their products and services credibility and desirability.
Simply ensure that the blogs you submit are well-written and helpful, rather than spammy and self-promotional, and that you can add a link to your website in an author’s bio or elsewhere in the piece. Remember, you’re trying to deliver useful information to the readers of the host site, not merely promote your own products.
5. Participate in LinkedIn Groups
LinkedIn isn’t just for disgruntled employees and businesses trying to hire more people. Small firms, on the other hand, can use LinkedIn to sell their products and services while also creating key contacts. Begin by joining LinkedIn groups that are relevant to your company or sector. Then, to demonstrate your experience on the topic, take part in group discussions. Keep your posts respectful and friendly, and avoid openly pushing your own products for the best results.
6. Participate in Other Online Forums
Participating in online forums such as Quora, Nairaland, and many more can also help you promote your website for free. The key to success, like with LinkedIn groups, is to deliver useful information while remaining non-promotional.
7. Use Your Personal Email Signature
How many emails do you send or respond to on a daily basis? Why not use those emails to promote your company’s mailing list or your company’s website? Most email applications allow you to build a custom signature that you may use to add to emails you send automatically. Simply include a link to your website or a call to action to sign up for your website’s mailing list under your email signature to use it as a little ad. You might also use the signature line to promote a product or a special offer.
8. Include Your Site on All Printed Materials
Despite the fact that business cards and fliers are not free, they are advertising products that you use frequently. On all of your promotional items, packaging, mailers, and handouts, make sure your website URL is clear and easy to find. Since you’re already having the materials printed, adding the website URL won’t cost you anything extra.
9. Online Listing, Search and Maps through Free Business Profiles
Submit your website or business to online directories so that your target market or audience can easily find you. They’re effectively free advertising places for your website.
As a small business owner, you must do all possible to guarantee that clients find your firm when they are searching for your goods or services. To that end, building a Google business profile is an important way to Promote my website for free on Google. Google My Business is a free application that allows you to list your small business on Google Search and Maps. You may also supply vital information to searchers, such as your business address, phone number, hours, and, of course, your website.
Do you want your Google business listing to stand out from the crowd? Log into your Google My Business account after creating your listing to add photos, promotions, offers, and more. The idea is to demonstrate to potential clients how your company stands out from the competition.
Submitting your website to top search engines like Google, Yahoo, and Bing to gain a competitive advantage. Your website will receive more visitors if it is indexed by them and appears in their search results.
New and up-to-date content is prioritized by search engines at the top of the results page. You must give constant fresh information to be indexed by search engines on a regular basis. Blogging is a great way to keep the information on your website fresh for search engines.
Additionally, among other web directories, small company owners can and should create free business listings on Bing, Facebook, Yelp, local.com and Thumbtack can help create awareness for your website and physical business. Make sure that all of your listings include detailed information about your company’s structure, mission, and services. Free profile listings are also available on Yellow Pages, Angie’s List, and other websites.
You’ll want to start marketing your website as soon as it goes live. A well-designed website will be useless if no one knows about it, thus learning how to advertise your website is important.
It is important to understand how to promote your website in order for it to be successful. However, few people have the financial means to do so. Fortunately, we’ve looked at 9 different ways to advertise your website for free in this article.