How to create a Google Business Profile
Posted in: Business, Digital Marketing

How To Put Your Business On Google For Free

According to a data from Google, there are over five billion searches for restaurants, three billion searches for hotels, one billion searches for clothing stores, and another 600 million searches for hair and beauty salons every month on its platform. Google business listing makes this possible. Hence, the key reason for the internet search query “how to add my business on Google”

In our previous article, we made a list of the top 48 online local business listing services, which include Yahoo local, Bing and other listing services that can help increase your business visibility.

How are you taking advantage of Google to increase your business visibility? Imagine the number of sales you would have made if your company appeared on Google when customers and potential customers searched for the product you sell.

There are different free online courses to take if you want to know how to make your business appear in search whenever customers search for your product, but the most popular one is the Google Digital Marketing Certification course which is available in the Google digital garage. But if you are very busy and can’t take the course, you can also outsource your online marketing needs to a reputable digital marketing agency online or offline.

As a small business owner who is also responsible for running the business and also marketing, it’s your job to convert those searches for your products and services into new customers. When prospects are searching for a specific product, service or type of business on the internet, Google Business Profile helps them connect easily on both Google Search and Maps.

What is ‘Google Business Profile’?

How To Put Your Business On Google For Free

Previously known as Google My Business, Google Business Profile is a free tool that allows small business (and nonprofit) owners to promote their business information on Google Search and Maps. You can connect with your customers, update your business profile, and watch how people interact with your business on Google with Google Business Profile. Your Business Profile is Google’s term for your Google business listing.

See Google Business Profile as your own piece of property on Google local listing. When clients are faced with a pressing need (also known as a micro-moment), they turn to Google to find a solution as quickly as possible.

If you have a Google Business Profile, a potential customer may find your company and contact you to fulfill their needs.

It’s crucial to remember that Google Business Profile isn’t a replacement for your website; rather, it’s a complimentary marketing strategy that can help you promote your website and get more people to visit it.

The features of Google Business Profile assist you with attracting, engaging, and converting customers. You can do the following with a certified Google Business Profile:

  1. Make contact with customers by calling, messaging, or reacting to reviews.
  2. On Google, you can see how people interact with and connect with your brand.
  3. Use Google to highlight products, images, or menu items.
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Let’s walk through the process of creating a Google Business Profile. Note: If a listing for your business already exists and you click the “Own this business?” link within the listing, you’ll go through the same steps.

How to create a Google Business Profile

Now that you’re aware of the marketing potential of Google Business Profile, how do you go about creating a Google Business profile? It is not possible to add your business to Google listing without creating a profile on Google Business Profile.

It is completely free to create a Google Business Profile. Create a profile, and you’ll be able to manage your business from Google Search and Maps, allowing you to reach out to more clients.

We came up with nine important steps to creating a Google Business Profile which will also enable you to add your business to Google. Follow the process below to create your business profile.

Step 1: Visit google.com/business

The first step to creating a Google business profile is visiting Google my business website. Make sure that you bookmark this website since you’ll need it in the future to access your Google Business Profile listing.

Step 2: Use your Google account to log in

Visit google.com/accounts if you don’t already have one. You can create a free account with any email address.

Step 3: Enter the name of your business

Make sure you spell the name correctly and use Title Case (where you capitalize the first letter of each word.) You only get one chance to make a good first impression on a customer, so make it count.

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Step 4: Enter your business address

This is the screen where you will enter your business address so that Google can verify that it exists. This can’t be a post office box or a mailbox in a Postal Annex or UPS Store location. You are also limited to having only one business per residence.

Step 5: Select if you’re a storefront or a service provider

Here, you will choose whether you want customers to visit your storefront or if you work remotely or would prefer your customers don’t visit your office. You can also choose a mile radius around your business, a specific city or state, or a group of zip codes.

Step 6: Choose your primary business category

It’s important to choose your primary category because it determines where and when you’ll appear in Google searches. Since Google prioritizes relevance, if a potential customer searches for “Italian Restaurant” but your business is a pizza place, you may not appear. If a customer searches for “the best pizza near me,” your business profile will be much more likely to appear in the search results.

Step 7: Add your website and phone number

Google Business Profile tracks both phone calls and website clicks, so make sure your information is up to date.

Step 8: Verify your local listing (most likely with a postcard)

You must verify your business listing in order to manage your information in Search, Maps, and other Google properties. The verification process ensures that Google has accurate information about your business and that only you, the owner or manager, has access to it.

How To Put Your Business On Google For Free

How do I get my business verified on Google?

Google business profile verification is the most difficult aspect of creating a GBP account. Most people end their journey at this stage. Here are all the means of verifying your profile on Google:

  • By mail. Google will send you a real postcard with a verification pin, which you will use to verify your account online.
  • By phone. Google will contact you by phone and provide you with a verification code. This service is only offered to specific types of businesses.
  • By email. The code will be emailed to you by Google. This is, once again, limited to specific businesses.
  • Bulk verification. If your company has more than ten locations, you’ll need to fill out an additional form to have them all verified at once. To get started, select “Get verified,” then “Chain” and fill in all of your information. The request will then be processed by Google, which might take up to a week.
  • Instantly. You can instantly verify your account if you have a Google Search Console account and your business’ website has been verified through Search Console. This is not permitted in some business categories.
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Step 9: Optimize Your Google Business Profile

Once your listing is up and running, it’s time to think about how you can best optimize your Google Business Profile to increase visibility and conversions. This step is very important because it is not enough to create a profile, you need to make sure that your company is visible to people searching for your products and services.

Conclusion

Consider a new customer who walks into your shop and says they found you on Google. They tracked you down. Stop fantasizing because Google Business Profile makes it all possible. Utilize this Google-provided free tool to begin attracting, engaging, and converting new clients right immediately.

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