Google Business Profile, formerly known as Google My Business, is an important tool for small business owners to get new customers and increase sales.
Your Google Maps listing is a very important marketing tool for your business. For free, it can help you attract new consumers, differentiate yourself from your competitors, generate more revenue, improve your online reputation, increase leads & sales and get your business on top of Google search.
According to Google research, 76 percent of individuals who search for a local business on their smartphone will visit the business the same day or the next day. This indicates that the organic traffic you receive from local searches is ready to convert.
Getting your business on top of Google search results may seem unattainable, but it is doable. In this article, I will show you how to How to get your business on top of Google search for multiple keywords.
Why Rank Higher on Google My Business for Multiple Keywords?
In today’s digital world, small businesses are battling to reach clients who are searching for products and services online in their locations. Hence, it is really necessary to rank higher on GMB since a huge proportion of local customers will search for products online before buying them.
When searching for products and services online, 75% of people will never go past the first page of a Google search. Hence, you need to rank on page one of Google search. You can’t afford to be on the second, third, or fourth page of Google results.
The following points explain why you should rank your business high on GMB:
- You can target more local clients by ranking higher on Google My Business for several keywords.
- It allows you to make local connections, increase Returns on investment (ROI), improve the quality of your Google Business listing, and provide customers with more opportunities to interact with your business.
- Give your company a sense of legitimacy. Your potential clients are more likely to check whether your business is real or not when it appears on Google local search.
According to a Google data, Google my Business ranking factors 2022 are based on relevance, distance, and prominence. These factors work together to help you identify the greatest match for your needs. To master Google local search results, you’ll need to boost your relevance and exposure.
Whether you’re a small local business or a multinational corporation with hundreds of locations, these effective strategies to enhance Google My Business ranking can benefit you.
8 Local SEO Ranking Factors to Rank Higher on Google My Business
In recent times, “near me” searches on Google have increased by 130%.
The 8 steps below are Google My Business SEO tricks, which will ensure that you rank your GMB in local search and beat the competition.
1. Google My Business Optimization
The bottom line is that if you don’t have a Google Maps listing, you won’t be able to rank higher or do Google Maps marketing.
To begin, go to “Google My Business” and claim or verify your business. This will allow your business to be listed on Google Maps for free. Not only will your business appear in search results across all devices, but it may also appear in the lucrative sidebar area of Google Search if Google validates it as legitimate.
GMB (Google My Business) allows you to manage customer reviews, regulate how your business shows in local searches, and integrate your presence with Google Maps. One of the most significant techniques to increase your local Google ranking is to create and optimize Google My Business listings.
Google My Business optimization checklist
Here are some Google my Business optimization checklist to rank high on local search:
- Verify your listing
- Select your business category
- Add relevant keywords to the GMB title
- Provide links to your websites
- Specify opening and closing hours
- Post an address
- Place a map marker
- Add an area code to the phone number
- Add pictures
With more reviews, feedback, and time spent online, your Google Business Profile will rank higher.
2. Get Reviews From Happy Customers
According to data by Statista, 84 percent of customers rely on online reviews recommended by other customers. Online reviews are, of course, treated as a sign of local search by search engines.
Positive reviews from your customers not only improve your Google My Business image, but it also encourages more local people to patronize you.
To increase your business’s position on Google My Business, ask your customers to leave honest and helpful reviews. Given that Google values consumer feedback, it’s no surprise that Google Maps favors businesses with positive reviews.
3. Optimize Your Website Homepage
Your homepage should explain who you are, where you are from, and what you do. Make it easy for Google to understand these features of your business. This information should be mentioned clearly in the title tag, header tag, and meta description of your page.
When creating your Google Maps business listing, you will need to add your website URL to make a positive impact on your local rankings and send traffic to your website. It’s a crucial part of your entire SEO strategy. The website you link to your Google Maps listing will have a direct impact on your listing’s placement and authority in local search results.
4. Add Your Business to Local Directories
There are countless directories available online for practically any sector. When customers look for local businesses that provide online services, having your business included in local directories will help you get the best search results.
The following items should be on your company’s list:
- Correct business names, addresses and phone numbers, which should be the same across all directories
- Backlinks to your website. Do-follow backlinks would be preferable
- A detailed description of your business
5. On-Page Behaviour
Your Google My Business rating is influenced by how customers interact with your site. Their actions provide a signal to Google, which helps it decide whether or not your website is beneficial to visitors. Site admins can access user behavior through the Google Search Console.
To ensure that users spend more time on your page, you must present them with a favorable experience. More time spent on your page by users can lead to favorable outcomes.
The following are important behavior clues to include:
- Click-through rate: This is the percentage of people who click on links to your website against those who didn’t get the chance to click on it. The more visitors click on your page, the more relevant it appears in search engines.
- Bounce Rate: Bounce rate is the percentage of users who get to their landing page and return to search results immediately without clicking on another page of your website. If your site’s bounce rates are high, it means your content isn’t relevant and engaging. Hence, your rankings will suffer as a result. It’s very important to retain visitors on your page in order to lower your bounce rate.
- Page Speed: One way to reduce the bounce rate of your website is to increase your page speed. Users dislike having to wait for a long time for pages on your website to load. They will return to the search results and find another website which, sometimes, might be the website of your competitor. To avoid increasing your bounce rate, you can use Google PageSpeed Insights to see how your site is performing and where you can improve.
- Directions for Business Clicks: If customers feed you on the trip shortly after visiting your business, search engines believe that the business is credible.
- Mobile click-to-call: According to Google’s study, Click to Call is used by more than 40 percent of mobile search engines. Calls from a mobile search results page indicate that the page is relevant.
6. Add Local Business, Organization, Product, and Service Schema
Are you aware that Schema markup assists Google in matching your business with local searchers? Although schema has no direct impact on rankings, it does help Google organize your data and make it more visible in relevant search results.
To set up schema markup, you don’t need to be a certified developer. Even if you don’t know how to code, schema markup is simple to use and install on your website.
If you’re not sure if your website has a schema, you can use Google’s structured data testing tool to check the status and view a breakdown of the various schemas on your site.
7. Update NAP Citations
What is NAP? Your NAP is an acronym for your business Name, Address and Phone number. Letter N stands for Business name, A stands for Business address while P stands for Business phone number.
Each page should have your NAP (Name, Address, Phone Number) on the footer. Make sure it matches your Google My Business profile, then add this structured data to the schema so Google can read it. In case your business has more than one location, create a page for each location and apply the NAP linked with that location to that page.
8. Social Media
It’s unclear how social media signs affect local Search Engine Optimization. Social proof, on the other hand, is a positive factor that search engines take into account when ranking your website.
To put it another way, the more people who interact with your brand on social media, the better your local SEO.
If you want customers to patronize you, then prioritize local SEO to improve your Google Business Profile ranking.
SEO is evolving at a quick pace. You never know when Google will add new local search functionality to its SERPs, but you can expect these updates anytime. This is why, in order to rank your business higher on GMB, you must always understand the local SEO requirements. You will not only ensure that your business benefits from appealing local search, but you will also be laying up a solid framework for the introduction of additional SEO features.
To make your local SEO strategy relevant to your local customers, you should continue to analyze and optimize it like any other SEO plan. Make sure your local listings’ details are correct and up to date, and keep updating your content to reflect the user’s intentions. Don’t forget to respond to comments politely and promptly.