How to Use Instagram Stories for Business and Increase Audience?
Posted in: Business, Digital Marketing

How to Use Instagram Stories for Business and Increase Audience?

Instagram is a social media platform that has grown tremendously in the past few years. It has now become one of the most popular social media platforms after Facebook and Twitter. So how do you use Instagram stories for business? Read on to find out!

Instagram stories are a new feature in Instagram that lets you create a story and share it with your followers for up to 24 hours. Stories are a great way to engage your audience and increase your engagement rate.

If you wish to share images, videos or clips with your followers for a day only, you can use Instagram stories for that. There might be something that you want to announce about your business such as the latest product launch, upcoming offers, and discount deals. So instead of making a post on events or deals you can post them through stories to notify your followers and customers.

Today we will look into some ways on how to use Instagram stories for business and increase audience.

Using Instagram Stories For Business

Instagram gives its users a full control on how their content is displayed over their pages. There was a time when the users could only share images on their profiles but now they can share videos, use effects, conduct live sessions and raise polls.

Here are some ways to use Instagram stories for business to increase audience, sales and profit margins:

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1. Stories Lasts 24 hours

There is no denying that Instagram has become a perfect platform for businesses to create and share their stories with the world. Instagram Stories are a new feature on Instagram that allows users to post photos and videos in chronological order.

The videos can be up to 60 seconds long, while the photos can be up to 10 seconds long. These stories disappear after 24 hours, just like Snapchat Stories.

Just like Facebook and Snapchat stories, Instagram stories only stay on your profile for a day only from the time when you first post it. In this time duration of a day you may get thousands to millions of views depending on how many people are following you and viewing your stories.

2. Brief message

Since Instagram stories could be only 60 seconds long, this is the reason why they are liked by most Instagram users. They allow them to go through the content of a brand, person or company very quickly.

You can generate more views on your stories by using a nice video script for it and creating an entertaining video. Video stories of short length perform really well when it comes to promoting products and services.

You can use stories to increase audience engagement easily by sharing great quality content that can be presented within the time of 60 seconds or less. For that, keep your message brief and nice so that your followers can go through it quickly.

How to Use Instagram Stories for Business and Increase Audience?
Instagram Stories for Business

3. Increase audience

There are many ways for businesses to use Instagram Stories for business purposes and increase their audience on Instagram. Here are some examples:

  • Use them as a customer service tool by answering questions or resolving problems
  • Share behind-the-scenes footage of your company
  • Showcase your products or services
  • Promote deals or discounts
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4. Clear Message

Whenever you write down a script for your stories make sure to make a video in such a way that your ultimate message becomes clear to your followers.

Let’s suppose, the purpose of your story is to notify your customers or followers about upcoming products. You have not launched those products yet, you want to let your customers know on what date they would be available in stock. In this case, you can make a small presentation on the products that you would launch on a particular day with all the details about the time and date.

Your message of Instagram stories should be brief, clear and easy to understand. You can add a call to action button in the text as well to direct users to the page where certain products have been made available for customers.

5. Getting More followers

Instagram stories are a great way to get your business in front of more people. It is a new, innovative way to tell your story and build connections with followers.

The story feature is a great way to show your audience what’s happening behind the scenes, introduce new products or services, and share exclusive discounts and offers with customers.

In order to get more views on your story you must have a lot of followers on your account. If you are just starting up with your business, you should consider boosting the visibility of posts by buying Instagram likes UK if your targeted market is UK.

6. Growing audience

If you want to grow your audience on Instagram, you should often use the story feature of Instagram to attract more followers and customers to your page.

Good thing is that Instagram stories are usually short videos that you create easily by following a well-written script . If your script is engaging it might help you in gaining more followers on account through Instagram story video.

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Conclusion

Instagram stories can be very beneficial for a business page as they can be used to present a message for a short period of 24 hours on the page. Not all messages need to be turned into a post on Instagram, hence stories could be a way to convey those messages about the business or products to the customers that are meant for a specific day, time or date.

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