A business card is a very important tool to promote your business offline and get more clients. Knowing what information to include and what to omit can help you to design a well-balanced and eye-catching business card.
Your business card, when properly designed, serves as a reminder of the first time you met someone and invites those who are interested in your products or services to contact you or visit your website for more details.
What Information Should You Have On A Business Card?
Do you know what to put on a business card? An effective business card is a representation of your brand. It effectively, powerfully, and meaningfully communicates the important facts about who you are and what you do.
Regardless of whether you’re launching a side hustle or expanding your physical stores, a business card is an effective marketing tool. Being that it’s usually the first time a customer interacts with your brand, it should not only positively represent your company but also provide useful information.
People are now aware of the importance of creating business cards. However, I can confidently tell you that a business card is good, but having one that has the best design and the right information is all you need to make a difference.
I recommend that if you have enough money, you should contact a professional business card designer near you or use an online business card maker to design for yourself if you are just starting out on a new business and can’t afford to pay professionals. All over the internet, people are asking different questions about business cards, such as:
- What should be on your business card?
- What should you not put on a business card?
- Is it weird to have your picture on your business card?
- Should I put my name on my business card?
So just sit back and relax. In this article, we will list and explain the most important information that you should put on your business card. The information include:
- Company name
- Your name & title
- Contact details
- Your address -online or physical
- Social media handles
- A QR code
- White space
- An image that represents what you do
Your company’s logo is a symbol of what you do and stand for. It ought to be a perfect representation of your company and serve as a keepsake for your clients. When your business has a logo, it appears credible, professional, and trustworthy.
Your logo should be boldly displayed at the top of your business card. Choose an image with a resolution of 300 dpi (dots per inch) to ensure that the edges print clearly. Remember to leave some white space around the logo and avoid scaling or adding text that is too close to it. If your logo looks big, reduce its size and increase the white space around it.
2. Company name
Your company name should be printed clearly on your business cards in addition to your logo, which is also an important element of your brand identification. And make sure there is plenty of space for it because your name is the part of your business card that people will most likely remember.
In general, the name of your company should be the biggest text on your card. Make sure to spell out the full name so that the recipients can immediately understand what your company is all about. For example, think: David Salon, instead of just David, Business Jotter Media instead of just BJM.
Do you have a slogan or tagline for your company? On your business card, mention that! If you don’t already have one, come up with one by clearly stating what you do; this is especially useful if your name isn’t particularly self-explanatory.
To make it clear what their area of expertise is, Davidson Design, for instance, utilizes the tagline “Website design & hosting” on their business cards. These few words are respectful, truthful, and concentrate on their primary service.
4. Your name and title
Your full name and job title should be on your business card in order to establish a personal connection. It’s important to add your title on your business cards because not everyone can remember names. However, some people are more likely to remember you for your area of specialty.
You can also include a headshot if it feels appropriate for your industry. A photo is an ideal way to introduce the person behind the company, especially if you hold a position where you interact with customers. Professionals like realtors, photographers, and caregivers benefit greatly from photo business cards.
5. Contact information
The contact info on your business card should include your phone number and email address as this is how most people will get in touch with you.
Choose an easy-to-read font and align your contact information left, right, or in the middle of your business card. If you like one of these channels of communication over the other, draw attention to it by making it larger or more visible.
6. Your address: online or physical
Your business card should contain your office address, both physical and online. Please remember to mention the URL of your website, especially if you are managing an online business; omitting https:// will save space. Keep in mind that it’s crucial that the layout of your website and business card match.
When a potential client visits your website after seeing the link on your business card, the user experience should be consistent from font selection to color scheme.
Adding your business address is essential to boosting foot traffic if you run your business from a physical location. Manage every aspect of your company online? A mailing address might be omitted to save space if you don’t anticipate any foot traffic.
7. Social media handles
If you use social media, put recognized social media icons and your social media usernames on your business card. Whether you’re active on Instagram or TikTok, this is a fantastic method to let customers know where they can find you on social media and gain new followers.
8. A QR code
If you don’t have enough space on your business card, add a QR code to enable clients to find out additional information about your business, such as history, special offers and working hours. Since this is extra information, it can be placed on the back of your business card.
9. White space
White space on your business card is any space without text or image. The amount of space on your card is very important. Use white space to make the information simple and easy to read. Make sure you have enough space to clearly separate and highlight the most important information for the people who will be looking at it.
10. An image that shows what you do
Adding a photo can elevate your business card. If you include a visual representation of your work, your potential clients will be interested in knowing more about your work. An image, unique imagery, or an illustration on your business card is a wonderful way to stand out from the crowd. This practice is very popular among artists and photographers.
For your business contacts to remember you, it is important to know what to put on your business card. Hire a business card designer to help you create something unique. Find an experienced designer and contact them.
Even though the information you put on a business card may vary based on the design, it should still have information that identifies you as a professional, the business you work for, and your position there.